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When you shop at SF any personal information that you may share with us is kept absolutely private. This information permits us to process your transactions more efficiently, and ultimately, to give you a higher caliber of customer service. When you visit our Web site, we may collect more information: your Internet service provider's address, the name of the Web page directing you, as well as your clicks and activity on our site. This tracking data helps us understand how to make our site more available and user friendly to our customers. Neither your name nor anything about you is sold or shared with any other non-affiliated company or agency.

If you place orders by mail or phone, we do not make our mailing list available to any companies.

SF Dancewear will ask you for specific kinds of personal information ( name, email address, mailing address, ZIP code, phone, and credit card numbers) in order to provide the sales and services requested. This information is essential to ensure services such as Pointe Shoe Club, On-Line Teacher Card Program, or the Affiliate program.

Several of our services and functions do require the use of cookies. Cookies" are small amounts of data that are stored on your computer. Their function is to help SF to improve our site. SF never uses cookies to save passwords, credit card numbers, or other highly confidential information

The personal information we collect is primarily intended to offer better customer service and to improve communications. For example: When a purchased item is not immediately available, SF needs to send an email to update the status of their order. We also may need to contact customers by phone, postal mail, or email if questions arise regarding their order.

New services, ideas, or market conditions may make it necessary to amend our Privacy Policy. If this occurs, we will post the new policy on our Web site, and in our stores. Once posted, the new policy will go into effect immediately, replacing any previously stated policy

If you have additional questions and wish to learn more about privacy at SF, please call us at 415-882-7087(Please call between 10am and 6pm) or e-mail us, including your name and mailing address, at

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